I got beat up a lot as a kid. That was OK, though, because I had comics. These served as my sole hope and promise of salvation. Through them I learned that all a scorned nerd needed was to “accidentally” fall into a vat of toxic waste, or be bitten by a meth-addicted monkey, to gain bitchin’ lethal powers.
The problem was always the superhot suit and cape. No matter how many times I slapped, shook, and cajoled my momma’s old Singer, though, I was never quite able to achieve anything more than what looked like a burlap sack reject. So there I was, with the power to shoot radioactive jism from my fingers, but not a uniform to do it in.
Well, all of that has changed.
Enter Mr. Lee, my new BFF:
http://www.youtube.com/watch?v=l1wyA09PxW0:
Leo Burnett and
DC Entertainment have gone so far as to open Lee’s tailor shop in Madrid, allowing super-dorks around the world to have their own wicked threads. Just make an appointment on the website, and for around $600 USD, you’re assured of never again having a date. Just examine the evidence:
As far as the agency stunt goes, this one is rather god-damn spectacular. Better yet, instead of just being “fun for fun’s sake,” this one ties nicely to the overall objective: conveying that in the
DC Universe Online game, players can create their own costumes. Smart, on message, and it seemed to result in butt-loads of press.
And allow this to serve as fair warning to all those who stole my lunch money: I’m visiting
Mr. Lee, getting my Captain Meth Monkey suit and coming back to fuck you up.
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