Ballantine’s new
campaign allows you to influence the outcome of an artist’s work. You can, for example, contribute feedback as K.A.R.L. tattoos a QR code—because those will never get old—on Marco’s chest, which results in an “animated tattoo.” (Incidentally, Marco’s uncle had an 8-track surgically fused to his ass.)
http://www.youtube.com/watch?v=f3qv2dSXQXk
The fun don’t end there. In addition to helping J.A.M.I.E. create an ice sculpture, you can inform how 45.R.P.M. paints graffiti. It’s all done under the phrase “Ballantine’s celebrates original minds.”
http://www.youtube.com/watch?v=lw5fFeCW-E8
http://www.youtube.com/watch?v=6fNkeT3rz2c
http://www.youtube.com/watch?v=CuCQP_s2bE0
The idea isn’t half bad. The problem is that it’s way off brand. Ballantine’s agency
Work Club seems to think that by jamming Ballantine’s between “social” and “culture,” something nice will rub off. This is like putting me between Clooney and McConnachy and hoping this will lead to my presence wetting panties across the land.
Right...
I like scotch, and am of the mind that it can stand alone without such gimmickry. It’s time to put aside the silly 90’s tech references, blue-hued ‘puter transitions, “cortex meld loading” nonsense, and bring the message back to the booze itself.
