Ogilvy and
Fanta got together to have a little fun with unsuspecting students in an elevator. In something that feels not so far from a less mean version of Punk'd, riders are playfully teased, toyed with, and encouraged to drink some rather saccharine soda. All in all, not a bad effort, even if the "agency stunt reel posted on YouTube" feels a little exhausted.
http://www.youtube.com/watch?v=5demqKmK9MA
The real shame here is that they didn't push this thing where they could have. If it would have been my campaign, I would have had the guts to do it at a retirement home, where we could have had some real laughs. "Enid! My heart just stopped!"
